THE DIRECTOR

Alvin Lindblom, is a Director from Sundsvall, who since 2018 has been carving an unconventional path with his artistic practice and goal to create something truthfully genuine. Cutting his teeth as a stills photographer, he has brought his keen mind & eye for what's authentic to all kinds of commercial shoots.

IN 2019 Alvin sat down confidently in the director's chair starting with a stirring music video for SYLVE's "Låtsas Som Inget Hänt," in partnership with the suicide prevention NGO:  Suicide Zero — as a upright directors debut that sets the tone for his artistic goals. Following that, his creative vision has led him into different projects in collaboration with some of Sweden's biggest talent, each project stamped with his signature style of striving for the genuine in visual storytelling. 

Alvin's personal and most poignant work to date, the short film "BLANK SPACE," was released in the fall of 2021 as an homage to his deceased father. It's a piece that not only showcases his directorial practice but also offers a glimpse into his ability to turn genuine personal grief into a universal story. 

Alvin is on an artistic mission to create films that strike a chord in the heart of any human, the stories that stir the soul and sparks the match that leads you to truly think freely, and giving us the confidence to make a decision to live more truthfully.  

His upcoming works include the eagerly awaited "En liten stund med Moonica Mac," hitting theaters on December 14th, 2023, and he's currently developing a feature film, "1879." It's a historical drama about a young person from Sundsvallm caught up in the upheaval of one of Sweden's original industrial labor strikes — a testament to his goals of trusting in the value of being genuinely passionate and grounded in the labor of love that is filmmaking.  

DIRECTOR'S VISION

Music's capacity to forge deep connections is at the heart of human experience, and Moonica Mac's tunes crystallize this beautifully. Her songs act as a bridge between her own narrative and the universal stories of her listeners, creating a powerful bond with her audience. 

In this film, I've aimed to capture the magnetic pull of Moonica Mac's music, focusing on the electrifying moment of her first concert following the corona pandemic. It's a scene where the hum of anticipation dissolves into a remarkable, shared experience, spotlighting Moonica's unique ability to touch the hearts of her fans. 

Moonica Mac's music serves as a beacon, drawing in listeners with its authenticity and relatability. This film is a journey into the ways her music reflects the collective journey of her fans. It's a celebration of the intangible threads that connect her to the crowd, the unseen yet felt kinship that her music weaves among those who listen. Through this project, I aim to illustrate that while our lives are individual, music—especially Moonica's—has the remarkable ability to highlight our shared humanity. It's in the resonance of her music where fans find their reflections, their emotions, and their stories. 

Moonica's bond with her audience is profound; she doesn't just perform for them, she connects with them, sharing in the common tapestry of human emotion and experience. Her music, her presence, her authenticity—everything about her resonates with anyone who listens, creating not just a following, but a community, a family. 

This film is a tribute to that connection, a visual poem that celebrates the silent, yet potent conversations between Moonica Mac and those who now and in the future will find solace & inspiration and joy in her music.